run = cost

run はお金がかかるという意味でも使われている。1:18 this one will run me 50 bucks rental but it was 250 dollars off the rack. この服を買えば250ドル、レンタルなら50ドルかかる。

A Whole Day Powered by New York City Startups
https://www.youtube.com/watch?v=PsK1c9ZBpuw  0:07 so how much is this thing going to run me? で、全部でいくらかね？
21 Movie Trailer - First Look
https://www.youtube.com/watch?v=Ak7pXLA2tm0  0:04 Apple Pencil runs $99.
Apple Pencil | Hands On