Chip-Enhanced Credit Cards
https://www.youtube.com/watch?v=7iOxgIWyapo 0:48 the winning bidder, president of a popular sushi chain, is willing to take a pretty big loss and sell it for a more appealing price of up to 389 yen per portion. 築地マグロ初競りの落札者で、すしざんまいの社長はあえて大損をこうむっても、寿司一貫を庶民の手の届く389円以内に抑えると明言した。